Noémie Chatain x Foodhall Branding Fictif
Virée Cult' ? French Grenoble's food hall that takes you on a journey between the culinary arts and French cultural arts!
La Galerie des Saveurs
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NAMING & LOGO
Why Virée Cult'? Because it is a foodhall that allows a culinary and cultural walk. Familiar words bring us closer to young people. Cult is a play on words between culture and something cult, which is a must-see.
Everyday meals revisited with regional flavours!
The restaurants inside each offer food that everyone knows, with the flavours of each region. For example, in the restaurant dedicated to pasta, you can taste ravioli associated with the Auvergne-Rhône-Alpes region! At Virées Cult', you can eat starters, burgers, crepes, pizzas, desserts... It's a way to make your taste buds travel without breaking the bank, while staying close to home!
LIBRARY MUSEUM
The old library museum of Grenoble, located at Place de Verdun, is a historical and cultural monument.
cooking is an art too.
There is a beautiful burger displayed on a pedestal, like a work of art, with the inscription "cooking is also an art". This is very thought-provoking. People can then think about an activity in the museum.
Street Marketing
Virée Cult has placed real pedestals with food displays in the street. Here you can see the burger stand in the busy Victor Hugo Square. There are often animations that attract tourists like the Dolmazon family. The exhibition raises questions and encourages people to come closer. Once close, one can read a label where the name of the foodhall, the ingredients of the Auvergne Rhone Alpes burger and its dimensions are written. Next to the label, a QR code leads to the website, directly to the order page.
WEBSITE
And finally, here is the Virée Cult' foodhall website where you can also order your meal!
